About Phoenix SEO Company

Meet Terry & the team behind the brand.

Phoenix-rooted SEO company, founded and led by Terry Samuels. Backed by Salterra Digital Services — Terry’s 14+ year, veteran-owned national digital marketing agency.

Our Story

Why we built a Phoenix-focused brand.

Terry Samuels founded Salterra Digital Services in 2012 with a simple thesis: most small businesses are underserved by digital marketing. They get sold templated services by agencies that don’t really know their industry, or they pay too much for a freelancer who disappears after three months.

Over the next 14+ years, Salterra grew into a nationwide internet marketing agency, building hundreds of high-performing WordPress sites and ranking businesses across the United States. The team picked up Expertise.com awards in Mesa and Tempe, an Adworld Masters Award, BrightLocal certification, a #6 ranking among 147 best US web design agencies from Seolium, and a ThreeBestRated badge. We did it as a veteran-owned business that took on every category from medical to home services.

And along the way, one pattern showed up over and over: Phoenix small businesses needed something different. They wanted to work with a Phoenix-local team that understood their market — not a national agency that drops “Phoenix” on a service-areas list. They wanted the relationship of a local provider with the resources of a real agency.

Phoenix SEO Company is that. It’s Terry’s Phoenix-focused brand, dedicated to one market — Phoenix Metro — powered by the full Salterra team behind the scenes.

When you call Phoenix SEO Company, you reach Terry. When the work happens, the senior Salterra team executes it. You get both halves of the experience working in your favor.

Who You Work With

A team you can actually point to.

Phoenix SEO Company is Terry’s brand. The Salterra senior team does the work. Here’s how the relationship is structured.

Terry Samuels

Founder, Phoenix SEO Company · Founder, Salterra Digital Services. Your primary point of contact. Veteran. 14+ years in digital marketing.

Senior SEO strategists

Salterra’s strategy team builds the plan, runs audits, scopes content, and steers monthly execution. Not junior account managers.

In-house content writers

Real humans who understand your industry. No AI slop. No outsourced content mills. Every word is written and edited by Salterra staff.

Link-building & technical team

Outreach specialists, technical SEO engineers, web designers, and developers — the full agency lineup you’d expect from a 14-year shop.

Credentials & Recognition

14+ years of awards earned via Salterra.

Phoenix SEO Company is Terry’s newer Phoenix-focused brand, so the awards below are credited to the Salterra parent agency where the work was originally recognized. They’re real, verifiable, and Phoenix SEO Company inherits the operating standards behind them.

EExpertise.com · Mesa
EExpertise.com · Tempe
AAdworld Masters
BBrightLocal Certified
SSeolium · #6 of 147
3ThreeBestRated
Veteran-Owned
How We Operate

Four non-negotiables.

01

Honest reporting

Monthly reports tied to calls, form fills, and revenue — not vanity metrics. If a tactic isn’t working, we tell you and we change it.

02

No long-term lock-in

Month-to-month engagements. If we’re not delivering, you can leave. That accountability is what keeps the work honest.

03

Right-sized scope

We turn away work we can’t deliver on, and we’ll tell you when SEO isn’t the right answer for your situation. Our referral rate runs on that honesty.

04

Phoenix-first

This brand exists for Phoenix Metro businesses. If you’re outside the Phoenix area, we’ll route you to the right Salterra contact for nationwide work.

About · Common Questions

Common questions about who we are.

Is Phoenix SEO Company the same as Salterra?

Same team, different brand. Salterra Digital Services is Terry Samuels’ nationwide digital marketing agency. Phoenix SEO Company is the Phoenix-focused local brand operating under Salterra. You get the same senior team and same operating standards, with a Phoenix-local point of contact and Phoenix-specific deliverables.

Why two brands?

Phoenix SEO Company exists because Phoenix small businesses asked for a local-first version of Salterra — one team focused on the Phoenix market exclusively, with the exact-match domain that signals Phoenix-first positioning. Salterra continues serving national clients across all industries.

Is the business really veteran-owned?

Yes. Terry is a veteran, and both Phoenix SEO Company and Salterra Digital Services operate as veteran-owned businesses.

Where are you based?

Phoenix, Arizona. We’re a service-area business serving the entire Phoenix Metro — Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert, Glendale, Peoria, Surprise, Goodyear, and surrounding areas. We meet with clients by phone and Zoom — no office overhead means more of your budget goes into actual SEO work.